ANIMA is a retreat that sells transformation, not tourism. The website needed to feel like the retreat itself: immersive, intentional, and grounded in nature. Every section had to move the visitor closer to the decision of going.
Rol:
UI/UX Design, Full Website
Year:
2026
Tools:
Figma, Framer
Industry:
Holistic Wellness / Retreat
Tagline:
"Return to yourself."
Wellness retreats either look too spiritual and lose credibility, or too corporate and lose soul. ANIMA needed both: the depth of a genuine transformational experience and the structure of a brand that serious buyers trust with $3,000 and a week of their life.
Art direction
Deep jungle green, amber, and warm earth tones create an atmosphere before the visitor reads a single word. Suez One for headlines brings an organic quality that feels rooted without being rustic. The photography does most of the work: light, shadow, nature.
Design system
Eight sections structured around the buyer journey: Philosophy, Four Practices, What's included, Stats, Testimonials, Retreat dates, CTA, Footer. Each section removes one objection and builds one layer of desire.
A retreat sells a feeling before it sells a program. The design job was to create that feeling in the first 10 seconds of the page.
