MARCUS REID
Personal brand website for a functional nutrition coach targeting high-performance clients.
Marcus Reid operates in a space where most coaches look identical: generic headshots, the same three testimonials, a long list of credentials nobody reads. The brief was to build a personal brand that felt like a serious professional with a point of view, not a wellness influencer.
Rol:
UI/UX Design, Personal Brand
Year:
2026
Tools:
Figma, Framer
Industry:
Functional Nutrition / Coaching
Tagline:
"Precision nutrition. Peak performance."
The functional nutrition space attracts two types of clients: athletes and executives. Both are skeptical, both do their research, and neither responds to soft wellness aesthetics. The challenge was building authority without feeling cold: scientific without losing humanity.
Art direction
Near-black base, cobalt blue as the single accent, black and white photography in the style of Irving Penn. Bebas Neue for headlines brings the weight and directness the brand needed. No soft edges, no warm tones: everything communicates precision.
Design system
Eight sections built around the coach's method: About, Assess, Design, Optimize, Three services, By the numbers, Testimonials, Journal, CTA. The structure mirrors how a high-performance client makes a decision: credentials first, method second, proof third.
High-performance clients don't buy coaching. They buy certainty. The design job was to make Marcus look like the most certain person in the room.
