A design system built for a pilates studio that didn't want to look like a spa. KOVA needed an identity that communicated discipline and exclusivity from the first scroll, without losing the warmth that makes someone want to book their first class.
Rol:
UI/UX Design, Design System
Year:
2026
Tools:
Figma, Framer
Industry:
Wellness / Boutique Fitness
Tagline:
"Move with intention."
KOVA needed to stand out in a market where almost every boutique pilates studio follows the same formula: pastel tones, generic sans-serif, spa-like feel. The challenge was building an identity that felt athletic and editorial at once — serious without losing energy, premium without becoming predictable.
Art direction
I started with an uncommon palette for the category: deep olive green and near-black, with a neon accent that breaks the seriousness just enough. The editorial black and white photography reinforces that tension between discipline and energy.
Design system
Built a system using Nohemi for headlines — geometric, with character — and Satoshi for body text, prioritizing legibility across schedule and class sections. Every component (class cards, buttons, navigation) was designed to scale without losing consistency.
What this project confirmed: in wellness, editorial detail sells more than the expected formula. A boutique studio doesn't need to look friendly. It needs to look desirable.
